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Northstar Travel Group

About the client

Northstar Travel Group is the leading B2B information and marketing solutions company serving all segments of the travel industry. These include leisure, retail, corporate and business travel, meetings and incentives, and travel technology.

The company’s portfolio comprises of media brands, digital media, face-to-face events, online subscription information services, business intelligence, SaaS e-commerce software, and content marketing solutions.

As the market leader, Northstar delivers unmatched reach and scales across the travel and meetings industries. They engage with more than 1.4 million monthly website visitors and over 2.7 million content customers, with record-breaking scale, reach and market share.

Challenges

Need for an integrated dashboarding solution which could analyze and display the data from their e-Learning platform for internal and client use
Required huge investment of hardware and software to analyze the big data with “on-premises” applications to draw useful insights
To generate insights in timely manner from disparate data
Maintain and share huge manual files
Client-wise data visualization with data security
Recruiting and retaining big data talent
A 360-degree view from disparate OR unified data sources
Running huge reports on different devices – Hardware and software cost

Our solutions that brought hope

Conducted KPI discussion to understand their business need, to further employ cost-efficient BI solution
Analyzed, connected, and built a Collaborative Data Model
Prepared sprint plan
Evaluated data accuracy as per the KPI and business need
Created and designed dashboard templates (UX/UI)
Designed customized client views
Final Delivery – Published the final dashboards to Power BI Service
Make cross device reports
Maintenance Management

The value we added

Provision of a real time, quick, easy-to-use, and interactive web dashboard which serves business purpose
Creating meaningful insights into various aspects of their business and enhancing objective-oriented strategies
Creating and maintaining different client views with robust data security
Monitoring key performance indicators and comparative benchmarks, to produce clear, compelling charts and graphics, via the dashboard
Ranking clients as per their business by Network Management System

Exporting data into excel spreadsheets for further analysis and use