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Perform

About Perform

One of our highly acclaimed clients, Perform is a leading digital sports content and media group. With 26 global offices, 1400+ staff and 1800+ distribution partners. Perform connects 156 million unique users every month with content spanning 40 different sports. The company itself comprises of two main divisions: Perform Content and Perform Media.

What were the challenges

Lack of true backup support
Lack of true global 24*7 coverage
Individual teams reporting to respective sales heads across geographies
Disparate business processes
Duplication of effort and costs due to multi-locations
Lack of Standard Operating Procedures
Real-time dashboards with Powerful insights of business

Our solutions that brought hope

Structured and multifunctional Ops teams in a single location
Extensive reports generation to provide transparency and guidance
Daily campaign delivery dashboard for all live campaigns to track daily delivery (~40% reduction in Onsite Campaign Management time)
High Level + Granular performance dashboards for informed decision making
Provisioning 24*7 coverage with teams through a Global Delivery Model (Ad Ops, Design & Technical teams) working together and across time zones
Reserve buffer resources as a business practice to ensure knowledge redundancy and availability
Standardized and centralized workflows, SOPs, Process docs and technical docs

The Outcome

DCT worked and delivered on 23,000+ flights worth a very large revenue for PERFORM. The average quality percentage was at 99.3% based on flight level.

Our extensive reporting helped reduce the onsite Campaign Manager’s time by 30% to 50% and further reduced common delivery misses.

The Benefits

Timely and error-free delivery of the ad flights
24 x 7 coverage with teams (Ad Ops, Design & Technical teams) working together and across time-zones
Multi-skillset availability within the same location
Issue resolution with quick Turn-around-time
Reserve buffer resources as a business practice to ensure knowledge redundancy and availability
Revenue Optimization through procedural value adds like Campaign Delivery Dashboards, Extensive Reporting.